The chief of Amazon Games illuminated the company's dynamic strategy and impending projects
In a recent exclusive interview with IGN, Christoph Hartmann, the head of Amazon Games, shed light on the company’s evolving strategy and upcoming projects. While Amazon Games has made a name for itself with MMOs like Lost Ark and Throne & Liberty, they are now venturing into new territory with titles such as King of Meat, marking their foray beyond the MMO genre.
Hartmann expressed Amazon Games’ commitment to diversifying their portfolio and embracing new ideas and developers. Despite their established presence in the MMO realm, the company is exploring fresh avenues to expand their gaming offerings. The recent reveal of King of Meat signifies Amazon’s bold step towards exploring innovative gaming experiences beyond the confines of traditional MMOs.
While Amazon Games has been relatively low-key in 2024, Hartmann highlighted the company’s significant progress behind the scenes, with 10 games currently in development and negotiations underway for additional projects. Among the highly anticipated titles in the pipeline are the Lord of the Rings MMO and a new Tomb Raider installment, showcasing Amazon Games’ ambitious lineup with a mix of established franchises and new ventures.
Regarding the Lord of the Rings MMO, Hartmann emphasized that the project is still in its early stages as the team strives to find a unique angle that sets it apart from existing games. With a focus on innovation and fresh storytelling, Amazon Games aims to deliver a game that offers a distinctive experience within the beloved fantasy universe.
As for the Tomb Raider franchise, Hartmann addressed concerns surrounding Crystal Dynamics amidst the Embracer Group turmoil, assuring that the studio remains focused on delivering a high-quality game that lives up to the series’ legacy. While details are scarce, Hartmann hinted at exciting developments within the project and reaffirmed the team’s dedication to crafting a compelling gaming experience.
In the ever-evolving landscape of the gaming industry, Hartmann emphasized the importance of innovation and risk-taking to stay ahead of the curve. With AI technology poised to revolutionize game development processes and streamline workflows, Amazon Games aims to leverage these advancements to drive creativity and efficiency within the industry.
As Amazon Games navigates the shifting terrain of gaming, their commitment to exploring new genres, fostering creativity, and delivering engaging experiences remains unwavering. With a promising lineup of titles on the horizon, including both established franchises and fresh IPs, Amazon Games is poised to make a significant impact in the gaming landscape.